Statement by the Caribbean Tourism Organization World Tourism Day 2017

Photo Credit: Grenada Tourism Authority  World Tourism Day 2017 is a day of reflection for the Caribbean. At this very moment, some of our islands have been severely affected by adverse weather conditions that have caused unimaginable devastation to lives, property and the tourism product of parts of our region. Nonetheless, the spirit of our … Continue reading Statement by the Caribbean Tourism Organization World Tourism Day 2017

Caribbean Brand Champions

A former secretary general of the Caribbean Tourism Organization and one of the most brilliant marketing minds of the Caribbean, Vincent Vanderpool- Wallace, used to describe the Caribbean as the world’s best-known, unowned brand. I believe he felt that as familiar as the world was with the name Caribbean, someone still needed to take charge … Continue reading Caribbean Brand Champions