The Brexiteers have succeeded. Britain is officially making arrangements to leave the European Union. The consequences of the leave vote will be felt worldwide, and some British voters say they now regret casting a ballot in favor of Brexit. But how does this relate to the Caribbean, considering that the UK is still a major … Continue reading Britain decides to leave the EU: How will this impact Caribbean tourism?
If you’re like me, you spend less time on websites that contain lots of clutter and have an uninviting layout. Websites can be customized in any way we like; however what we think is suitable for our viewers very often misses the mark completely. To create a user experience that is both immersive and purposeful … Continue reading Your website can work for or against you. Have you reviewed yours lately?
The last thing you want is to invest time and resources into planning an event or conference and have it fail. The first step to creating a successful event is to motivate people to actually attend. Events by nature are social gatherings. People attend them so they can connect, interact, and share with their peers. … Continue reading Are you using social media effectively to promote your event? Consider these useful tips.
Consumers are increasingly put off by interruptive or “outbound” marketing approaches. In a two-way medium like the Internet, the traditional methods of marketing are losing their effectiveness and new types of marketing are gaining leverage by offering value for consumers. So what is “outbound” marketing? Outbound marketing includes email blasts to purchased lists, internal cold … Continue reading Five truths about social media to help you grow your tourism business
Raise your hand if you’re a romantic. No? I’m not surprised! For reasons that remain unclear, people sharply deny all kinds of simple things. They don’t watch television – except the odd sportscast and educational documentaries of course – and just about no one ever sleeps longer than four hours a night. Yeah right. … Continue reading Position your destination as a romantic catch
Not a huge cricket fan? Doesn’t matter. As we continue to celebrate the West Indies dominance of World T20 cricket, (the short form of the international tournaments), there are several conclusions we can make from this historic event in relation to Caribbean tourism. Here are three of them: Global Exposure. With the tournament’s estimated reach … Continue reading West Indies Cricket Team Win Three Titles in World T20- Men’s, Women’s, & Under 19: What does this mean for Caribbean tourism?
You already know how competitive the tourism industry is. Although it may not feel like it, this is a good thing because it keeps you on your toes. The challenge with the tourism industry is that it is particularly vulnerable to economic instability and other shocks that are beyond our control. This often leads critics … Continue reading Five ways to achieve operational excellence in your tourism business