Statement on the Effect of Hurricane Matthew

The Caribbean Tourism Organization (CTO) is deeply saddened by the tragic loss of life and the extensive damage inflicted on our member countries and neighbours by the dangerous Hurricane Matthew, described as the most powerful storm to hit the Caribbean in a decade. Even in its weaker form as a tropical storm it inflicted loss. … Continue reading Statement on the Effect of Hurricane Matthew

World Tourism Day Message

The Caribbean Tourism Organization is pleased to join the international community of nations in celebrating World Tourism Day 2016. This year’s theme: ‘Tourism for All – Promoting Universal Accessibility’, reminds us of the need to ensure that all persons, including those living with disabilities, have equal access to tourism experiences, tourism business opportunities and employment … Continue reading World Tourism Day Message

The Sharing Economy & Its Impact on Caribbean Tourism

The marketplace is evolving. Ten years ago no one imagined homeowners opening their doors and welcoming strangers to bunk at their tropical beach bungalows or private cozy homes for affordable rates. Forget about standing out in the street waving frantically to flag down a taxicab or worrying about having enough change to hop on a … Continue reading The Sharing Economy & Its Impact on Caribbean Tourism

Caribbean Brand Champions

A former secretary general of the Caribbean Tourism Organization and one of the most brilliant marketing minds of the Caribbean, Vincent Vanderpool- Wallace, used to describe the Caribbean as the world’s best-known, unowned brand. I believe he felt that as familiar as the world was with the name Caribbean, someone still needed to take charge … Continue reading Caribbean Brand Champions

The Components of a Smart Tourist Destination: Practical examples for the Caribbean

A new world is emerging. Worldwide destinations are becoming “smart”. In this new smart world everything is connected, enabling the physical, digital and social domains to unite creating a new hybrid ecosystem. In this new environment, individuals interact, play, communicate, collaborate and share information in new ways. Tourism businesses and destinations need new principles, policies, … Continue reading The Components of a Smart Tourist Destination: Practical examples for the Caribbean

“WOW” Your Visitors With Augmented Reality Experiences

For most visitors, the destination experience starts long before the moment of touchdown. The sheer anticipation of the visit can be exciting. The reasons people choose a particular destination  continue to evolve and greater focus is being placed on experiential travel and search for authenticity. It is important that visitors get to experience the destination … Continue reading “WOW” Your Visitors With Augmented Reality Experiences

In tourism, we know we have to be flexible.

Caribbean tourism is naturally impacted by threats that cause the state of the industry’s well-being to fluctuate. Unless a destination has unique characteristics, tourists can simply select another destination when faced with various threats. Therefore, if a country’s tourism industry is affected by pandemics/health crises, crime, natural disasters, global terrorism and economic woes, tourists will … Continue reading In tourism, we know we have to be flexible.