Raise your hand if you’re a romantic. No? I’m not surprised! For reasons that remain unclear, people sharply deny all kinds of simple things. They don’t watch television – except the odd sportscast and educational documentaries of course – and just about no one ever sleeps longer than four hours a night. Yeah right. … Continue reading Position your destination as a romantic catch
Not a huge cricket fan? Doesn’t matter. As we continue to celebrate the West Indies dominance of World T20 cricket, (the short form of the international tournaments), there are several conclusions we can make from this historic event in relation to Caribbean tourism. Here are three of them: Global Exposure. With the tournament’s estimated reach … Continue reading West Indies Cricket Team Win Three Titles in World T20- Men’s, Women’s, & Under 19: What does this mean for Caribbean tourism?
You already know how competitive the tourism industry is. Although it may not feel like it, this is a good thing because it keeps you on your toes. The challenge with the tourism industry is that it is particularly vulnerable to economic instability and other shocks that are beyond our control. This often leads critics … Continue reading Five ways to achieve operational excellence in your tourism business
As the world’s most tourism-dependent region the Caribbean has a responsibility to lead in the area of visitor satisfaction. Caring more than anyone else in the world is an enviable badge of honour. The time is right for destinations to devote more attention to satisfying current visitors, retaining them as repeats and encouraging them to … Continue reading The Role of Guestpitality in the Hospitality Industry
It was intended to be a quiet get-together for a dozen old friends and new ones. An easy mix of locals and tourists. Finger foods, g-rated jokes and a few adult beverages, but no business. I knew things were about to change when I heard “He’s one of those tourism people. Ask him!” I was … Continue reading Honour thy guests.
Marketers are yelling to be heard. As a marketer, how do you make your voice heard among all the noise in the marketplace? How do you stand out from your competitors? Whether you are marketing a tangible product or touting the vacation experience of a lifetime, one effective way to stand out is by humanizing … Continue reading Stand Out!