The Caribbean Tourism Organization (CTO) is deeply saddened by the tragic loss of life and the extensive damage inflicted on our member countries and neighbours by the dangerous Hurricane Matthew, described as the most powerful storm to hit the Caribbean in a decade. Even in its weaker form as a tropical storm it inflicted loss. … Continue reading Statement on the Effect of Hurricane Matthew
A new world is emerging. Worldwide destinations are becoming “smart”. In this new smart world everything is connected, enabling the physical, digital and social domains to unite creating a new hybrid ecosystem. In this new environment, individuals interact, play, communicate, collaborate and share information in new ways. Tourism businesses and destinations need new principles, policies, … Continue reading The Components of a Smart Tourist Destination: Practical examples for the Caribbean
Caribbean tourism is naturally impacted by threats that cause the state of the industry’s well-being to fluctuate. Unless a destination has unique characteristics, tourists can simply select another destination when faced with various threats. Therefore, if a country’s tourism industry is affected by pandemics/health crises, crime, natural disasters, global terrorism and economic woes, tourists will … Continue reading In tourism, we know we have to be flexible.
The Brexiteers have succeeded. Britain is officially making arrangements to leave the European Union. The consequences of the leave vote will be felt worldwide, and some British voters say they now regret casting a ballot in favor of Brexit. But how does this relate to the Caribbean, considering that the UK is still a major … Continue reading Britain decides to leave the EU: How will this impact Caribbean tourism?
If you’re like me, you spend less time on websites that contain lots of clutter and have an uninviting layout. Websites can be customized in any way we like; however what we think is suitable for our viewers very often misses the mark completely. To create a user experience that is both immersive and purposeful … Continue reading Your website can work for or against you. Have you reviewed yours lately?
The last thing you want is to invest time and resources into planning an event or conference and have it fail. The first step to creating a successful event is to motivate people to actually attend. Events by nature are social gatherings. People attend them so they can connect, interact, and share with their peers. … Continue reading Are you using social media effectively to promote your event? Consider these useful tips.
Consumers are increasingly put off by interruptive or “outbound” marketing approaches. In a two-way medium like the Internet, the traditional methods of marketing are losing their effectiveness and new types of marketing are gaining leverage by offering value for consumers. So what is “outbound” marketing? Outbound marketing includes email blasts to purchased lists, internal cold … Continue reading Five truths about social media to help you grow your tourism business