A Breakdown of What’s in Store at this Year’s SOTIC in Grenada

At the annual State of the Tourism Industry Conference (SOTIC) Caribbean tourism practitioners, policy makers, strategic partners from the public and private sectors, and travel professionals, gather to discuss issues, identify solutions and courses of action to keep the region competitive and therefore benefit its tourism industry. In many ways, this year's #SOTIC2017 in #PureGrenada is … Continue reading A Breakdown of What’s in Store at this Year’s SOTIC in Grenada

Statement by the Caribbean Tourism Organization World Tourism Day 2017

Photo Credit: Grenada Tourism Authority  World Tourism Day 2017 is a day of reflection for the Caribbean. At this very moment, some of our islands have been severely affected by adverse weather conditions that have caused unimaginable devastation to lives, property and the tourism product of parts of our region. Nonetheless, the spirit of our … Continue reading Statement by the Caribbean Tourism Organization World Tourism Day 2017

Environmental and Climate Literacy – The Caribbean is Taking Action

Photo Credit: St. Kitts Tourism Authority  As the world pauses to celebrate Earth Day today, the Caribbean Tourism Organization (CTO) is pleased to declare its support for actions that make a difference. It is no secret that the very foundation of Caribbean tourism is our unparalleled natural environment; one that is rich in biodiversity, is … Continue reading Environmental and Climate Literacy – The Caribbean is Taking Action

What’s Your Caribbean Adventure Story?

Photo Courtesy: Saint Lucia Tourist Board This is a short discussion about adventure of various kinds. If you consider yourself even slightly adventurous, read on! Whether on land or at sea, the Caribbean is viewed as a popular  tropical playground to many. Of course playgrounds are the home of adventures, but I hasten to add … Continue reading What’s Your Caribbean Adventure Story?

Caribbean Brand Champions

A former secretary general of the Caribbean Tourism Organization and one of the most brilliant marketing minds of the Caribbean, Vincent Vanderpool- Wallace, used to describe the Caribbean as the world’s best-known, unowned brand. I believe he felt that as familiar as the world was with the name Caribbean, someone still needed to take charge … Continue reading Caribbean Brand Champions