Reaching new peaks with Adventure Travel: Practical Caribbean Examples

Let’s face it. You and I both know the Caribbean has a lot more to offer than sun, sand, and sea. But do our visitors know it? The truth is, not many of them do. As we continue to focus our efforts on changing this perception, one area worth exploring that provides benefits for all … Continue reading Reaching new peaks with Adventure Travel: Practical Caribbean Examples

Connecting People to Nature (The Caribbean Does it Best)

Photo Credit: Belize Tourism Board The Caribbean today lends its energy, its people and its landscapes, to the observance of World Environment Day, with the rest of the global community. This year, World Environment Day highlights the symbiotic relationship between people and nature, but also encourages the world to unplug from worries and from technological … Continue reading Connecting People to Nature (The Caribbean Does it Best)

Three ‘Honourary Caribbean Citizens’ Tell Their Stories

When was the last time you really got to know your guests? What is the main reason they visited? How often? How do they plan their trips? And who on earth are they? We sent Kristy Morris to the Sandpiper Resort in Barbados to find out. With the help of a very accommodating General Manager, … Continue reading Three ‘Honourary Caribbean Citizens’ Tell Their Stories

Talk about Caribbean Adventure!! Meet Emily Kydd.

If you thought the Caribbean was mostly about sun, sand, and sea experiences, this blog post will knock your socks off. Although the Caribbean is a relatively small region, we have a huge list of exhilarating activities that will thrill and excite you again and again. In a previous post I mentioned that 2017 is … Continue reading Talk about Caribbean Adventure!! Meet Emily Kydd.

Caribbean Tourism Breaks New Ground

If you haven’t heard by now, the numbers are in! Caribbean tourism continues to break new ground, surpassing 29 million arrivals for the first time in our history and once again we have grown faster than the global average. Despite political uncertainties, security and economic challenges in our main source markets, tourist arrivals to the … Continue reading Caribbean Tourism Breaks New Ground

What does a Trump Presidency mean for Caribbean Tourism?

So, it’s official. Donald Trump won the presidency. His victory over Hillary Clinton in the United States’ presidential election was surprising to many and sent ripples around the world. Despite his extensive background in business and hospitality, Mr. Trump’s win has generated some uncertainty from tourism industry leaders and influencers virtually everywhere. Global stock markets … Continue reading What does a Trump Presidency mean for Caribbean Tourism?

Three Easy Ways for DMOs to Measure Social Media ROI

OK. I know what you’re thinking: Another dull, geeky, diatribe about social media. That’s not what this is, I promise! This is simply an example-rich, practical, easy-to-follow way to evaluate your social media performance. You really should consider this. Social Media Examiner states that social media measurement is one of the most challenging aspects that … Continue reading Three Easy Ways for DMOs to Measure Social Media ROI