Three Easy Ways for DMOs to Measure Social Media ROI

OK. I know what you’re thinking: Another dull, geeky, diatribe about social media. That’s not what this is, I promise! This is simply an example-rich, practical, easy-to-follow way to evaluate your social media performance. You really should consider this. Social Media Examiner states that social media measurement is one of the most challenging aspects that … Continue reading Three Easy Ways for DMOs to Measure Social Media ROI

Social Media Privacy: Useful Tips to Safeguarding your Tourism Business

This is not new. Social media has transformed the way we communicate as individuals. You know this. However, what we may not know is when to draw the line on what data we decide to keep private or share with the public. Whether you blog, post, like or update information about your organization’s procedures and … Continue reading Social Media Privacy: Useful Tips to Safeguarding your Tourism Business

Statement on the Effect of Hurricane Matthew

The Caribbean Tourism Organization (CTO) is deeply saddened by the tragic loss of life and the extensive damage inflicted on our member countries and neighbours by the dangerous Hurricane Matthew, described as the most powerful storm to hit the Caribbean in a decade. Even in its weaker form as a tropical storm it inflicted loss. … Continue reading Statement on the Effect of Hurricane Matthew