Five truths about social media to help you grow your tourism business

Consumers are increasingly put off by interruptive or “outbound” marketing approaches. In a two-way medium like the Internet, the traditional methods of marketing are losing their effectiveness and new types of marketing are gaining leverage by offering value for consumers. So what is “outbound” marketing? Outbound marketing includes email blasts to purchased lists, internal cold … Continue reading Five truths about social media to help you grow your tourism business

Position your destination as a romantic catch

  Raise your hand if you’re a romantic. No? I’m not surprised! For reasons that remain unclear, people sharply deny all kinds of simple things. They don’t watch television – except the odd sportscast and educational documentaries of course – and just about no one ever sleeps longer than four hours a night. Yeah right. … Continue reading Position your destination as a romantic catch