Depending upon whom you ask, the answer might be “Everyone!” Travel agents, now often described as travel advisors or travel professionals, were until recently a group considered to be on the endangered species list. They were increasing in age, decreasing in numbers and giving way to an assortment of technological and behavioral changes dictating how … Continue reading Who needs a Travel Agent?
So, it’s official. Donald Trump won the presidency. His victory over Hillary Clinton in the United States’ presidential election was surprising to many and sent ripples around the world. Despite his extensive background in business and hospitality, Mr. Trump’s win has generated some uncertainty from tourism industry leaders and influencers virtually everywhere. Global stock markets … Continue reading What does a Trump Presidency mean for Caribbean Tourism?
OK. I know what you’re thinking: Another dull, geeky, diatribe about social media. That’s not what this is, I promise! This is simply an example-rich, practical, easy-to-follow way to evaluate your social media performance. You really should consider this. Social Media Examiner states that social media measurement is one of the most challenging aspects that … Continue reading Three Easy Ways for DMOs to Measure Social Media ROI
This is not new. Social media has transformed the way we communicate as individuals. You know this. However, what we may not know is when to draw the line on what data we decide to keep private or share with the public. Whether you blog, post, like or update information about your organization’s procedures and … Continue reading Social Media Privacy: Useful Tips to Safeguarding your Tourism Business
The Caribbean Tourism Organization (CTO) is deeply saddened by the tragic loss of life and the extensive damage inflicted on our member countries and neighbours by the dangerous Hurricane Matthew, described as the most powerful storm to hit the Caribbean in a decade. Even in its weaker form as a tropical storm it inflicted loss. … Continue reading Statement on the Effect of Hurricane Matthew
The Caribbean Tourism Organization is pleased to join the international community of nations in celebrating World Tourism Day 2016. This year’s theme: ‘Tourism for All – Promoting Universal Accessibility’, reminds us of the need to ensure that all persons, including those living with disabilities, have equal access to tourism experiences, tourism business opportunities and employment … Continue reading World Tourism Day Message
The marketplace is evolving. Ten years ago no one imagined homeowners opening their doors and welcoming strangers to bunk at their tropical beach bungalows or private cozy homes for affordable rates. Forget about standing out in the street waving frantically to flag down a taxicab or worrying about having enough change to hop on a … Continue reading The Sharing Economy & Its Impact on Caribbean Tourism