What’s Your Caribbean Adventure Story?

Photo Courtesy: Saint Lucia Tourist Board

Photo Courtesy: Saint Lucia Tourist Board This is a short discussion about adventure of various kinds. If you consider yourself even slightly adventurous, read on! Whether on land or at sea, the Caribbean is viewed as a popular  tropical playground to many. Of course playgrounds are the home of adventures, but I hasten to add … Continue reading What’s Your Caribbean Adventure Story?

Achieving the Sustainable Development Goals. Who knows what this means?

Source: UNWTO

Depending upon where you are in the world, the New Year might be viewed with hope, optimism, or downright trepidation. If you’re in travel and tourism, you’re probably optimistic. We certainly are. Here are some thoughts about the much-touted sustainable development goals; a way to create a future our children can depend on. The UN … Continue reading Achieving the Sustainable Development Goals. Who knows what this means?

Who needs a Travel Agent?

travel agent delivering the flight ticket to the customer at the travel agency

Depending upon whom you ask, the answer might be “Everyone!” Travel agents, now often described as travel advisors or travel professionals, were until recently a group considered to be on the endangered species list. They were increasing in age, decreasing in numbers and giving way to an assortment of technological and behavioral changes dictating how … Continue reading Who needs a Travel Agent?

What does a Trump Presidency mean for Caribbean Tourism?

So, it’s official. Donald Trump won the presidency. His victory over Hillary Clinton in the United States’ presidential election was surprising to many and sent ripples around the world. Despite his extensive background in business and hospitality, Mr. Trump’s win has generated some uncertainty from tourism industry leaders and influencers virtually everywhere. Global stock markets … Continue reading What does a Trump Presidency mean for Caribbean Tourism?

Three Easy Ways for DMOs to Measure Social Media ROI

roi

OK. I know what you’re thinking: Another dull, geeky, diatribe about social media. That’s not what this is, I promise! This is simply an example-rich, practical, easy-to-follow way to evaluate your social media performance. You really should consider this. Social Media Examiner states that social media measurement is one of the most challenging aspects that … Continue reading Three Easy Ways for DMOs to Measure Social Media ROI

Social Media Privacy: Useful Tips to Safeguarding your Tourism Business

This is not new. Social media has transformed the way we communicate as individuals. You know this. However, what we may not know is when to draw the line on what data we decide to keep private or share with the public. Whether you blog, post, like or update information about your organization’s procedures and … Continue reading Social Media Privacy: Useful Tips to Safeguarding your Tourism Business

Statement on the Effect of Hurricane Matthew

The Caribbean Tourism Organization (CTO) is deeply saddened by the tragic loss of life and the extensive damage inflicted on our member countries and neighbours by the dangerous Hurricane Matthew, described as the most powerful storm to hit the Caribbean in a decade. Even in its weaker form as a tropical storm it inflicted loss. … Continue reading Statement on the Effect of Hurricane Matthew